{"id":7,"date":"2022-04-21T16:24:52","date_gmt":"2022-04-21T16:24:52","guid":{"rendered":"http:\/\/staging.canadianfirst.com\/?page_id=7"},"modified":"2026-04-15T13:20:11","modified_gmt":"2026-04-15T13:20:11","slug":"home","status":"publish","type":"page","link":"https:\/\/canadianfirst.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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Connecting Financial Service Providers with Industry Leading Mortgage Brokers<\/h1>\n\n\n\n

CFF has developed a proven Sales Management & Marketing process making it easy for lender\/partners to connect with thousands of Top Mortgage Brokers.<\/p>\n\n\n\n

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LEARN MORE<\/a><\/div>\n<\/div>\n\n\n\n
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Promote<\/h3>\n\n\n\n

Our well established industry relationships will drive engagement and brand awareness for our lender partners.<\/p>\n\n\n\n

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Educate<\/h3>\n\n\n\n

Through our expert product knowledge and training system we facilitate higher product submissions an overall better experience for lenders and brokers.<\/p>\n\n\n\n

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Facilitate<\/h3>\n\n\n\n

Our proven Sales Management System will increase the number and quality of mortgage applications, which will lead to more fundings! <\/p>\n\n\n\n

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Mortgage Broker & Agent Testimonials<\/h2>\n\n\n\n
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\u201cOur CFF Partnership has given me and my fellow Mortgage Agents so many choices to support their programs. It\u2019s great to have a one stop shop for Alt-A and Alternative\/Private mortgages. <\/strong>I\u2019ve had great success using these programs so far! Thank you for supplying us with these programs!”<\/p>\n\n\n\n

Mortgage Agent – Ottawa, ON<\/strong><\/p>\n\n\n\n

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“I love the case scenarios that CFF and Alta West Capital provide us within their marketing<\/strong>. Hearing how pain points were solved helps keep your products top of mind!”<\/p>\n\n\n\n

Mortgage Agent – Calgary, AB<\/strong><\/p>\n\n\n\n

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\u201cI have been supporting CFF and their mortgage programs for many years. I like how they are always adding new lending programs and giving us great compensation from their partners. <\/strong>I will continue to support CFF as long as I am a Mortgage Agent within the CFF Network!\u201d<\/p>\n\n\n\n

Mortgage Broker \u2013 Winnipeg,<\/strong> MB<\/strong><\/p>\n\n\n\n

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\u201cYour team is fantastic to work with and WealthONE is now my favourite ALT-A lender program! <\/strong>The underwriters have been amazing… They are very knowledgeable, accommodating and friendly. I cannot say enough good things about their level of professionalism. I am looking forward to working with WealthONE in the future\u201d<\/p>\n\n\n\n

Mortgage Broker \u2013 Surrey, BC<\/strong><\/p>\n\n\n\n

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More Testimonials<\/a><\/div>\n<\/div>\n\n\n\n
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The future of Sales Management and Marketing is CFF<\/h2>\n\n\n\n

Relying on Business Development Managers solely is a thing of the past. Are you a newer lender looking to grow your business? Are you an existing lender wanting to strategically increase your market share, or are you an existing lender looking to outsource part or all of your sales management and marketing department?<\/p>\n\n\n\n

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Promote Our well established industry relationships will drive engagement and brand awareness for our lender partners. Educate Through our expert product knowledge and training system we facilitate higher product submissions an overall better experience for lenders and brokers. Facilitate Our proven Sales Management System will increase the number and quality of mortgage applications, which will… Read More »Home<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":94,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":504,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions\/504"}],"wp:attachment":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}