{"id":7,"date":"2022-04-21T16:24:52","date_gmt":"2022-04-21T16:24:52","guid":{"rendered":"http:\/\/staging.canadianfirst.com\/?page_id=7"},"modified":"2023-02-15T17:04:45","modified_gmt":"2023-02-15T17:04:45","slug":"home","status":"publish","type":"page","link":"https:\/\/canadianfirst.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:700px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-50\" alt=\"\" src=\"https:\/\/canadianfirst.com\/\/wp-content\/uploads\/2022\/04\/HomePage_Photo-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/04\/HomePage_Photo-scaled.jpg 2560w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/04\/HomePage_Photo-300x200.jpg 300w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/04\/HomePage_Photo-1024x683.jpg 1024w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/04\/HomePage_Photo-768x512.jpg 768w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/04\/HomePage_Photo-1536x1024.jpg 1536w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/04\/HomePage_Photo-2048x1365.jpg 2048w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/04\/HomePage_Photo-930x620.jpg 930w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-align-center has-nv-site-bg-color has-text-color wp-block-heading\">Connecting Financial Service Providers with Industry Leading Mortgage Brokers<\/h1>\n\n\n\n<p class=\"has-text-align-center has-neve-link-hover-color-color has-text-color\" style=\"font-size:22px\">CFF has developed a proven Sales Management &amp; Marketing process making it easy for lender\/partners to connect with thousands of Top Mortgage Brokers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/canadianfirst.com\/\/index.php\/about\/\">LEARN MORE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image icon-style is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/canadianfirst.com\/\/wp-content\/uploads\/2022\/09\/promote-1024x1024.jpg\" alt=\"\" class=\"wp-image-371\" srcset=\"https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/promote-1024x1024.jpg 1024w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/promote-300x300.jpg 300w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/promote-150x150.jpg 150w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/promote-768x768.jpg 768w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/promote-1536x1536.jpg 1536w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/promote-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"has-text-align-center has-neve-link-hover-color-color has-text-color wp-block-heading\">Promote<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Our well established industry relationships will drive engagement and brand awareness for our lender partners.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image icon-style is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/canadianfirst.com\/\/wp-content\/uploads\/2022\/09\/educate-1024x1024.jpg\" alt=\"\" class=\"wp-image-369\" srcset=\"https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/educate-1024x1024.jpg 1024w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/educate-300x300.jpg 300w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/educate-150x150.jpg 150w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/educate-768x768.jpg 768w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/educate-1536x1536.jpg 1536w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/educate-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"has-text-align-center has-neve-link-hover-color-color has-text-color wp-block-heading\">Educate<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Through our expert product knowledge and training system we facilitate higher product submissions an overall better experience for lenders and brokers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image icon-style is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/canadianfirst.com\/\/wp-content\/uploads\/2022\/09\/facilitate-1024x1024.jpg\" alt=\"\" class=\"wp-image-370\" srcset=\"https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/facilitate-1024x1024.jpg 1024w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/facilitate-300x300.jpg 300w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/facilitate-150x150.jpg 150w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/facilitate-768x768.jpg 768w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/facilitate-1536x1536.jpg 1536w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/facilitate-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"has-text-align-center has-neve-link-hover-color-color has-text-color wp-block-heading\">Facilitate<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Our proven Sales Management System will increase the number and quality of mortgage applications, which will lead to more fundings! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:600px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-nv-light-bg-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/canadianfirst.com\/\/wp-content\/uploads\/2022\/09\/mortgageapproval-1024x1024.jpg\" alt=\"\" class=\"wp-image-401\" srcset=\"https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/mortgageapproval-1024x1024.jpg 1024w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/mortgageapproval-300x300.jpg 300w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/mortgageapproval-150x150.jpg 150w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/mortgageapproval-768x768.jpg 768w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/mortgageapproval-1536x1536.jpg 1536w, https:\/\/canadianfirst.com\/wp-content\/uploads\/2022\/09\/mortgageapproval-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left has-neve-link-color-color has-text-color wp-block-heading\">Our Strategic Partners<\/h2>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color\">CFF\u2019s proven sales management and marketing system allows our Strategic Partners to immediately start generating business from our network of thousands of Top Mortgage Brokers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/canadianfirst.com\/\/index.php\/project-details\/\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:420px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-nv-site-bg-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"has-neve-link-color-color has-text-color wp-block-heading\">Mortgage Broker &amp; Agent Testimonials<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-css-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color\">\u201cOur CFF Partnership has given me and my fellow Mortgage Agents so many choices to support their programs.&nbsp;<strong>It\u2019s great to have a one stop shop for Alt-A and Alternative\/Private mortgages.&nbsp;<\/strong>I\u2019ve had great success using these programs so far! Thank you for supplying us with these programs!&#8221;<\/p>\n\n\n\n<p class=\"has-neve-link-hover-color-color has-text-color\">Mortgage Agent &#8211; <strong>Ottawa, ON<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-css-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color\">&#8220;<strong>I love the case scenarios that CFF and Alta West Capital provide us within their marketing<\/strong>. Hearing how pain points were solved helps keep your products top of mind!&#8221;<\/p>\n\n\n\n<p class=\"has-neve-link-hover-color-color has-text-color\">Mortgage Agent &#8211; <strong>Calgary, AB<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-css-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color\">\u201cI have been supporting CFF and their mortgage programs for many years.&nbsp;<strong>I like how they are always adding new lending programs and giving us great compensation from their partners.&nbsp;<\/strong>I will continue to support CFF as long as I am a Mortgage Agent within the CFF Network!\u201d<\/p>\n\n\n\n<p class=\"has-neve-link-hover-color-color has-text-color\">Mortgage Broker \u2013 <strong>Winnipeg,<\/strong> <strong>MB<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-css-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color\">\u201c<strong>Your team is fantastic to work with and&nbsp;WealthONE&nbsp;is now my favourite ALT-A lender program!&nbsp;<\/strong>The underwriters have been amazing&#8230; They are very knowledgeable, accommodating and friendly. I cannot say enough good things about their level of professionalism. I am looking forward to working with&nbsp;WealthONE&nbsp;in the future\u201d<\/p>\n\n\n\n<p class=\"has-neve-link-hover-color-color has-text-color\">Mortgage Broker \u2013 <strong>Surrey, BC<\/strong><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/canadianfirst.com\/\/index.php\/agent-testimonials\/\">More Testimonials<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:775px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-neve-link-color-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-nv-text-dark-bg-color has-text-color wp-block-heading\">The future of Sales Management and Marketing is CFF<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Relying on Business Development Managers solely is a thing of the past. Are you a newer lender looking to grow your business? Are you an existing lender wanting to strategically increase your market share, or are you an existing lender looking to outsource part or all of your sales management and marketing department?<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/canadianfirst.com\/\/?pagename=contact\">LEARN MORE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:140px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Promote Our well established industry relationships will drive engagement and brand awareness for our lender partners. Educate Through our expert product knowledge and training system we facilitate higher product submissions an overall better experience for lenders and brokers. Facilitate Our proven Sales Management System will increase the number and quality of mortgage applications, which will&hellip;&nbsp;<a href=\"https:\/\/canadianfirst.com\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Home<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":93,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/pages\/7\/revisions\/485"}],"wp:attachment":[{"href":"https:\/\/canadianfirst.com\/index.php\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}