About Us


Who are we?

Canadian First Financial Group (CFFG) is the holding company of Canadian First Financial Centres. With a unique value proposition, the Company partners independent financial service professionals, who are owner-managers of Canadian First Financial Centres, with access to exclusive retail distribution of financial products.

Our goal is to empower Canadians with the option to obtain tailored financial advice from trusted independent professionals that they already have a relationship with.

What do we do?

We empower Canadians to make informed financial decisions through top mortgage professionals who are connected to Canadian First Financial Centres.

With a full-suite of innovative personal banking products, business financing solutions and mortgage financing through our partners like Home Bank, Liquid Capital and Flexiti Financial, the independent professionals are able to offer their clients superior financial advice and options for all their financial needs.

How do we do it?

By partnering with leading financial services manufacturers, we are able to distribute a wide variety of competitive financial products and services to Canadians with extensive industry knowledge and superior relationship based management.

What is our mission?

With our continued growth and success, Canadian First is committed to expanding our network of industry leaders, who want to help Canadians to save, invest and grow their wealth.